• LAST UPDATED: 07/23/2020
  • 1. INFORMATION WE COLLECT OR RECEIVE ABOUT YOU.
  • 1.1. Personal Information.
  • 1.2. Other Information
  • 1.3. Ways You Provide Casa Blanca With Information
  • 2. OTHER WAYS WE COLLECT INFORMATION ABOUT YOU.
  • 3. INFORMATION COLLECTED THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES.
  • 4. HOW YOUR INFORMATION IS USED AND SHARED WITH THIRD PARTIES
  • 5. THIRD-PARTY WEBSITES.
  • 6. SOCIAL LOGIN.
  • 7. YOUR CHOICES.
  • 9. DO-NOT-TRACK
  • 10. HOW WE PROTECT YOUR INFORMATION.
  • 11. IMPORTANT NOTICE TO NON-U.S. RESIDENTS.
  • 12. APP STORES.
  • 13. CHILDREN’S PRIVACY.
  • 14. CHANGES TO THIS PRIVACY POLICY.
  • HOW TO CONTACT US.
LAST UPDATED: 07/23/2020

This privacy policy (the “Privacy Policy”) applies to the Casa Blanca website located at www.casa-blanca.com, the “Casa Blanca” mobile application and all other sites, mobile sites, services, applications, platforms and tools owned and operated in connection with Casa Blanca Real Estate (collectively, the “Platform”). As used in this Privacy Policy, “Casa Blanca“, “us” or “we” refers to H.E.S.C. Company, LLC, a New York limited liability company d/b/a Casa Blanca Real Estate, and its subsidiaries and affiliates. 

We have created this Privacy Policy to tell you what information the Platform collects, how we use that information, and who we will share that information with. Capitalized terms not defined in this Privacy Policy will have the meanings set forth in our Terms of Service (the “Terms”), which incorporates this Privacy Policy in its entirety. By visiting and/or using the Platform, other Services or any Content, you are agreeing to the terms and conditions of this Privacy Policy and the Terms. We encourage you to read the Privacy Policy and to use the information it contains to help you make informed decisions.

1. INFORMATION WE COLLECT OR RECEIVE ABOUT YOU.

 In the course of operating the Platform and other Services, we may collect and/or receive the following types of information from and/or about you and you hereby authorize us to collect and/or receive such information:

1.1. Personal Information.

Personal information (“Personal Information”) is information about an identifiable individual. When you use the Platform or other Services, that Personal Information will likely include your name, e-mail address, physical address, phone number, as well as a profile picture (should you choose to provide one). This Personal Information may also include certain information you may decide to include in offers you make on real estate properties through the Platform, your schedule to visit various properties, and any comments you make through the Platform about certain specific properties, as well as any other Personal Information you voluntarily provide us if you email with us, speak with us by telephone or through an instant messaging platform, complete an online questionnaire or survey, or otherwise respond to a request from us for information.

1.2. Other Information

We also receive or collect other information that is about you but individually does not identify you, including, but not limited to:

1.2. information about your real estate preferences (e.g. type of property you are looking for, style of property, required or desired features of such property, your budget for a property and/or desired pricing, etc.);

1.2.1. information about your internet connection, the computer equipment you use to access the Platform, other Services and Content, and details about your activities on or through the Platform (for example, website or mobile applicable content that you view or links that you click); and

1.2.2. if you use a mobile device to access or use the Platform (whether by using Casa Blanca mobile application or otherwise), we may collect or receive information regarding the type of mobile device you are using, along with information about that mobile device’s operating system and version (e.g., iOS, Android or Windows), carrier, and network type (e.g., WiFi, 3G, 4G, LTE).

1.2.3. if you use a mobile device to access or use the Platform (whether by using Casa Blanca mobile application or otherwise), we may collect or receive information regarding the type of mobile device you are using, along with information about that mobile device’s operating system and version (e.g., iOS, Android or Windows), carrier, and network type (e.g., WiFi, 3G, 4G, LTE).

1.3. Ways You Provide Casa Blanca With Information

1.3. There are multiple ways you may provide us with Personal Information and other information including, without limitation:

1.3.1. when you register for an Account;

1.3.2. when you otherwise update your Account or update us directly (whether through the Platform or otherwise) with additional and/or revised Personal Information about yourself;

1.3.3. when you communicate with us or any of our employees, Agents (defined below) or other personnel through the Platform;

1.3.4. when you access or use the Platform for any purpose, including, but not limited to, submitting search queries to submit to the Platform; and,

1.3.5. when you answer any questions, questionnaires, surveys or similar inquiries that we might ask you to complete or respond to for research purposes.

2. OTHER WAYS WE COLLECT INFORMATION ABOUT YOU.

In addition to information that you directly provide Casa Blanca, we also collect information about you through other means, such as:

2.1. Third-Party Analytics. We, and the third-party technology providers with which we work with, use third-party analytics services (e.g., Google Analytics) to evaluate your use of the Platform, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Platform, other Services and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. You consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. Please be advised that if you opt out of any such service, you may not be able to use the full functionality of the Platform or other Services.

2.2. From Social Networking Services. If you register or login to the Platform through a Social Networking Service (defined below), information (possibly including Personal Information) provided by that Social Networking Service that you allow us to access (for more information, see https://www.google.com/policies/privacy/); and

2.3. Information Collected by Automated Means. Additional information collected by automated means, as described in Section 3 below.

3. INFORMATION COLLECTED THROUGH AUTOMATIC DATA COLLECTION TECHNOLOGIES.

3.1. As stated above, we may use automatic data collection technologies to collect certain information including, but not necessarily limited to, information about, or in connection with, you, your activities on or through the Platform, the computer or mobile device you use to access or use the Platform, your browser and your internet connection.

3.2. The technologies we may use for this automatic data collection include, but are not necessarily limited to, the following:

3.2.1. Cookies and Pixel Tags.   Cookies are small data files containing a string of characters, such as an anonymous unique browser identifier.  Cookies are stored on your computer or other device and act as unique tags that identify your device or browser. Our servers may send your device a cookie when you access the Platform, and our vendors, partners and service providers may do likewise on the Platform, on their websites or mobile applications, and elsewhere.  A pixel tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access web pages on which a pixel tag is deployed, the pixel tag may generate a generic notice of the visit and permit Casa Blanca, our vendors, partners and service providers to set or read cookies. Pixel tags are used in combination with cookies to anonymously track the activity on a website by a particular browser on a particular device. If you disable cookies, pixel tags simply detect an anonymous website visit.  Casa Blanca, alone or with our vendors, partners and service providers, may use cookies to, among other things, “remember” you (e.g., when you visit the Platform or the websites of our vendors, partners and service providers), track trends, and collect information about how you use our vendors’, partners’ and service providers’ websites or interact with advertising.  We use cookies to provide relevant content to you and replace non-relevant ads with ads that better match your interests.

3.2.2. Google Analytics. Google Analytics collects information such as how often you and other users visit the Platform, what parts of the Platform you and other users visit when you and other users do so, and what other websites or other online resources you and other users used prior to coming to the Platform. We use the information we get from Google Analytics only to improve the Platform. Google Analytics collects only the IP address assigned to you on the date you visit the Platform, rather than your name or other identifying information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the Platform, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Platform is restricted by the Google Analytics Terms of Use (http://www.google.com/analytics/tos.html) and the Google Privacy Policy (http://www.google.com/privacypolicy.html). You can prevent Google Analytics from recognizing you on return visits to the Platform by disabling cookies on your browser.

3.3. The information we collect automatically may include Personal Information. In addition, we may maintain or associate such automatically collected information with Personal Information we collect in other ways or receive from third parties. These activities help us to improve the Platform, the other Services and Content and deliver a better and more personalized experience to you, including, but not limited to, enabling us to: estimate our audience size and usage patterns; store information about your preferences, which allows us to customize the Platform, other Services and Content according to your individual interests and needs; speed up your searches; and, recognize you when you return to the Platform. Please note that if you refuse to accept the cookies on the Platform by selecting the applicable settings on your browser, the Platform may not function as intended for you.

4. HOW YOUR INFORMATION IS USED AND SHARED WITH THIRD PARTIES

You authorize us to use your Personal Information and other information about you to:

4.1.1. provide and improve the Platform, the other Services and the Content;

4.1.2. identify your real estate-related preferences so that we can notify you of property listings and other information relating to our business that might be of interest to you;

4.1.3. determine what other Services, Content, and information may be of interest to you

4.1.4. administer our promotional programs;

4.1.5. solicit your feedback; and

4.1.6. inform you about the Platform and our other Services and Content, as well as any other products, services or goods that may be or made available through the Platform or from our partners, affiliates, networks or otherwise.

4.2. In order to provide our services and administer our promotional programs, we may share your Personal Information and other information about you with our third-party promotional and marketing partners.

4.3. We engage third-party companies and individuals to perform functions on our behalf. Examples may include, but are not limited to, providing technical assistance, development work in connection with the Platform, our other Services or our Content, customer service, marketing assistance, and administration of promotional programs. These other companies will have access to the your Personal Information and other information about you only as necessary to perform their functions and to the extent permitted by law.

4.4. In an ongoing effort to better understand our users and their use of the Platform, our other Services and the Content, we may analyze certain information in anonymized and aggregate form to operate, maintain, manage, and improve the Platform, our other Services and the Content. This aggregate data does not identify you personally. We may share and/or license this aggregate data to our affiliates, agents, business and promotional partners, and other third parties. We may also disclose aggregated user statistics to describe the Platform, our other Services and the Content to current and prospective business partners and investors and to other third parties for other lawful purposes.

4.5. We may share some or all of your Personal Information and other information about you with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us.

4.6. We contract with people and other entities, including our independent contractor licensed real estate salespersons and brokers, that may offer or provide services to you. We may share your Personal Information or other Information about you with our Agents in connection with their provision of services to you related to the sale, purchase, lease or financing of properties in addition to the advertising and marketing of such properties and related services. You hereby consent to our sharing of your Personal Information and other Information about you with our Agents.

4.7. We may use your Personal Information and other Information about you to facilitate and provide various Services for you. This may include, without limitation, sharing your Personal Information with potential landlords, owners, co-brokers, our Agents and our third-party partners and service providers, as applicable, to your request for Services; and if you are a landlord or owner, we may also share your Personal Information (such as name, listing address, etc.) to potential tenants, buyers, co-brokers, our Agents and our third-party partners and service providers, as applicable, in connection with the Services.

4.8. Anonymous and aggregated data may also be published through various media platforms/academic journals. No Personal Information will be tied to the results and Casa Blanca will not share anything that could be used to identify your Account or your Personal Information.

4.9. From time to time, we may use Personal Information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses.

4.10. Casa Blanca stores data only for as long as it is necessary to provide and the Platform and other Services to you and others, including those described above, and for legal protections or as required by applicable laws and regulations.

4.11. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, your Personal Information and other information about you may be part of the transferred assets.

4.12. We reserve the right, to the extent permitted by law, to disclose any of your Personal Information and other information about you when we believe, in good faith, it is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the Platform, the other Services or the Content and any facilities or equipment used to make the Platform, the other Services or the Content available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

  • We may disclose any of your Personal Information and other information about you as may be described in a notice to you at the time such Personal Information and/or other information is collected, or in any other manner to which you consent.
5. THIRD-PARTY WEBSITES.

The Platform may include links to websites, mobile applications, social media features and other online resources, tools, and materials (collectively, “Third-Party Websites”) that are not, and has content that is not, controlled and/or maintained by Casa Blanca. We have no control over the privacy practices or the content of any Third-Party Websites and are not responsible for the content of the privacy policies or terms of service of any Third-Party Websites. You should check the applicable privacy policy and terms of use when visiting, accessing or using any Third-Party Websites. Likewise, this Privacy Policy does not apply to the practices of other third parties that we do not own or control, including, but not limited to, any third-party current or potential brokers, landlords, renters, owners, buyers or tenants or to any other individuals or legal entities that we do not manage or employ. While we attempt to facilitate access to your Personal Information and other information about your only for those third parties that share our respect for your privacy or that you request through your use of the Services, we cannot take responsibility for how such third parties may use such information.

6. SOCIAL LOGIN.

6.1. In order to simplify our registration and login process, we may provide you with the option to register or login and link your Account with a third-party social networking service such as Google (a “Social Networking Service”). If enabled, this functionality will authenticate your identity, will allow you to login to the Platform using a single social login button, and will share certain Personal Information that you authorize us to collect.

6.2. If you choose to register or login to the Platform through a Social Networking Service, we will ask you for your permission to access your data on the Social Networking Service to create an Account for you or to update that Account. In addition, we may use this data for certain other purposes, including:

6.2.1. Populating Account and Profile Fields: when you are connected via a Social Networking Service, we may pre-populate and update your Account with data from the Social Networking Service that you allow us to access; and

6.2.2. Aggregate Reporting: when you are connected via a Social Networking Service, we may use data from the Social Networking Service that you authorize us to access to learn more about the demographic information of our users.

6.3. You may disconnect from a linked Social Networking Service at any time by visiting the “My Account” section of the Platform.

6.4. No Information about you collected on the Platform will be shared with a linked Social Networking Service without your authorization. This means, for example, that nothing will be posted to your Google account unless you give us specific permission to do so and that your Social Networking Services contacts will not be contacted at any time. The Platform will not store or utilize the names of your Social Networking Services contacts even if they are provided to the Platform by a Social Media Service during registration or login.

6.5. Social Networking Services provide varying levels of control over the extent to which content or information you may submit to the Platform is also made public and shared on linked Social Networking Services. When you use a Social Networking Service to login to the Platform:

6.5.1. you share your information with it and its privacy policy applies to the Social Networking Service’s collection, use, and disclosure of such information;

6.5.2. the Social Networking Service may be able to collect information about you, including your activity on the Platform, and it may notify your connections on the Social Networking Service about your use of the Platform; and

6.5.3. such Social Networking Service may also employ unique identifiers that allow your activity to be monitored across multiple websites for purposes of delivering targeted advertising to you.

6.6. Please note that the privacy policies and terms of use of linked Social Networking Services may be different from those of the Platform. Please read them and also familiarize yourself with the privacy controls and account settings on any linked Social Networking Services for information on how to customize your privacy settings with respect to content or information submitted to the Platform.

7. YOUR CHOICES.

7.1. You may, of course, decline to share certain Personal Information with us, in which case you may not be able to register an Account or we may not be able to provide you with access to or an ability to use some parts of the Platform or other Services and Content. You may update, correct, or delete any preferences or Personal Information about yourself at any time by emailing us at info@casa-blanca.com. If you wish to access or amend any other Personal Information we hold about you, or to request that we delete any Information about you that we have obtained from you, please contact us at info@casa-blanca.com. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain all Information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so

7.2. If you receive any commercial emails from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial emails from us, and any other promotional communications that we may send to you from time to time, by sending your request to opt-out to us by email to info@casa-blanca.comor by writing to us at the address given at the end of the Privacy Policy.

7.3. Please be aware that if you opt-out of receiving commercial emails from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take up to ten (10) business days for us to process your request, and you may receive promotional communications from us that you have opted-out from during that period. Additionally, even after you opt-out from receiving commercial emails from us, you will continue to receive administrative messages from us regarding the Platform, the other Services and Content.

9. DO-NOT-TRACK

Please note that the Platform will not respond or operate differently in any way in response to any Do-Not-Track signals it receives from your web browser. If that is not acceptable to you, please immediately stop all access and use of the Platform, the other Services and Content.

10. HOW WE PROTECT YOUR INFORMATION.

10.1. We have implemented a variety of industry-standard measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Among other measures, Casa Blanca uses industry-standard data protection technologies, including HTTPS with TLS and HSTS, password-protected database storage, and secured servers. All Personal Information will be protected by industry-standard encryption and data protection measures at all times.

10.2. The safety and security of your Personal Information also depends on you. Where we have given you (or where you have chosen) a password to access certain parts of the Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

10.3. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to the Platform. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.

10.4. Any email or other communication purporting to be from Casa Blanca or our Platform or made by a third-party on Casa Blanca’s behalf that requests a password or asks you to provide sensitive information via email should be treated as unauthorized and suspicious and should be reported to us immediately by emailing info@casa-blanca.com. If you believe someone else has obtained access to any login credentials, passwords or identifying information you might at that time use to access the Platform, other Services or Content, please change such login credentials, passwords or other identifying information immediately and report the matter immediately by emailing info@casa-blanca.com. 

11. IMPORTANT NOTICE TO NON-U.S. RESIDENTS.

 The Platform and its servers are operated in the United States. If you are located outside of the United States, please be aware that your Personal Information and other information about you may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Platform, the other Services or Content, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.

12. APP STORES.

In the event you are accessing the Platform by means of a mobile application owned or operated by Casa Blanca, your app store (e.g., iTunes or Google Play) may collect certain information in connection with your use of the Platform, such as Personal Information and other usage-based data. We have no control over the collection of such information by a third-party app store, and any such collection or use will be subject to that third party’s applicable privacy policies

13. CHILDREN’S PRIVACY.

Protecting the privacy of children is especially important to us. The Platform, other Services, and Content are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If you are under 13 years of age, then please do not use or access the Platform, other Services or Content at any time or in any manner. If we learn that personally identifiable information has been collected on or through the Platform or other Services from persons under 13 years of age, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that Personal Information about your child under 13 years of age has been provided to or otherwise obtained by Casa Blanca, please alert us at ihello@casa-blanca.com and request that we delete that child’s Personal Information from our systems.

14. CHANGES TO THIS PRIVACY POLICY.

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. Any such changes will be posted on the Platform. By accessing or using the Platform, other Services or Content after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of your Personal Information and other information about you is governed by the Privacy Policy in effect at the time we collect such information. Please refer back to this Privacy Policy on a regular basis.

HOW TO CONTACT US.

 If you have questions about this Privacy Policy, please e-mail us at info@casa-blanca.com with “Privacy Policy” in the subject line or mail us at the following address: Casa Blanca Real Estate, 628 Broadway, 4th Floor, New York, NY 10012; Attn: Legal Dept.

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