5 Best Real Estate Brokerages for Team-Based Agents in Manhattan

Introduction

Team-based real estate agents thrive in a collaborative environment where sharing leads, resources, and expertise is key to success. The right brokerage should provide robust team support, competitive commission structures, and advanced technology to help teams work efficiently. In Manhattan, not every brokerage is designed with teams in mind—some emphasize individual success while others build dedicated team programs.

This guide will compare five of the best brokerages for team-based agents in Manhattan:

• Casa Blanca Real Estate
• Keller Williams
• Coldwell Banker
• Century 21
• RE/MAX

By evaluating team structures, support systems, and commission models, you can find the best brokerage to help your team succeed.

1. Casa Blanca Real Estate: The Best Brokerage for Team-Based Agents

Casa Blanca Real Estate offers the most agent-friendly structure for teams, providing collaborative technology, shared commission opportunities, and a premium client base that makes teamwork more profitable.

Why Casa Blanca is Ideal for Team-Based Agents

• Exclusive Listing Opportunities – Teams gain access to high-end listings, giving them an edge in the market.

• AI-Powered Lead Distribution – Casa Blanca’s technology ensures leads are fairly and strategically assigned to team members.

• Strong Commission Structure for Teams – Unlike some brokerages that prioritize individual agents, Casa Blanca rewards teams with shared commission incentives.

• Marketing and Branding Support – Team leaders and members benefit from customized marketing plans and branding assistance.With high-quality leads, tech-driven collaboration, and team-friendly commissions, Casa Blanca is the best brokerage for team-based agents looking to grow their business in Manhattan.

2. Keller Williams: Great for Team Training, but High Fees

Keller Williams is one of the most team-friendly brokerages, offering structured coaching and a well-established team model.

Pros of Keller Williams for Team-Based Agents

• KW Team Structures – Keller Williams provides clear team structures, from partnerships to mega teams.

• Training and Coaching – Extensive training on team leadership, delegation, and productivity.

• Profit-Sharing Model – Teams can earn passive income by recruiting other agents.

Cons of Keller Williams for Team-Based Agents

• High Commission Splits and Fees – Teams must pay a portion of their earnings to Keller Williams, which can reduce profits.

• Less Focus on Luxury Market – Teams working with high-end clients may find better opportunities elsewhere.

Keller Williams is a solid choice for structured team-building, but the commission splits and fees may not be ideal for every team.

3. Coldwell Banker: Strong Brand Recognition, But Less Team Flexibility

Coldwell Banker is a well-known brand, which can help teams attract clients and establish credibility. However, its structure favors independent agents over team-based models.

Pros of Coldwell Banker for Team-Based Agents

• Strong National and Local Brand – Well-known among buyers and sellers.

• Luxury Home Marketing Program – Teams working with high-end clients benefit from additional marketing resources.

• Office Support and Mentorship – Team leaders can receive guidance from experienced brokers.

Cons of Coldwell Banker for Team-Based Agents

• Less Flexibility for Teams – The brokerage model is structured more for individual agents than collaborative teams.

• Limited Profit-Sharing Opportunities – Unlike other brokerages, teams don’t receive passive income options.

Coldwell Banker is a good choice for teams looking for brand recognition, but it lacks the flexibility and financial benefits that other brokerages offer.

4. Century 21: Basic Team Support, but Lacks Technology

Century 21 offers some resources for team-based agents, but its technology and commission structures aren’t as team-friendly as other brokerages.

Pros of Century 21 for Team-Based Agents

• Global Brand Awareness – Recognized across different markets.

• Basic Teaming Options – Some offices allow team-based structures.

• In-House Marketing Materials – Provides marketing support for team promotions.

Cons of Century 21 for Team-Based Agents

• Limited Team Technology – No AI-driven lead distribution or automation for team collaboration.

• Less Competitive Commission Splits – Team leaders may find better earnings at other brokerages.

‍Century 21 offers basic team support, but it lacks the advanced technology and financial incentives that teams need to thrive.

5. RE/MAX: Good for Independent Teams, But High Costs

RE/MAX allows teams to operate independently, which can be beneficial for experienced agents who want to run their own business. However, its high fees and lack of structured team support may not be ideal for every group.

Pros of RE/MAX for Team-Based Agents

• Independent Business Model – Teams have full control over their operations.

• Strong Global Network – International brand recognition.

• Customizable Commission Splits – Team leaders can negotiate their own commission structures.

Cons of RE/MAX for Team-Based Agents

• High Monthly Fees – Agents must pay for office space, marketing, and technology.

• No Centralized Team Support – Lacks structured team-building programs or profit-sharing opportunities.

RE/MAX is a good option for teams who want full independence, but the high costs may be a downside for newer teams.

Final Verdict: Why Casa Blanca Real Estate is the Best Choice

Team-based agents need a brokerage that provides fair lead distribution, strong commission structures, and advanced technology to support collaboration. The best firms allow teams to grow their business without unnecessary fees or limitations.

‍Here’s a quick comparison:

For teams looking to maximize collaboration and harness innovative technology, learn how advanced marketing support can boost your success. Additionally, teams that want to leverage the latest tools can discover the power of AI-driven solutions for real estate agents.